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Give Your Customers a Reason To Come Back

A disproportionate amount of sales and marketing’s attention is focused on customer acquisition. But what about your current customers? Why should they come back?

Customer retention is a branding challenge. When you make your customers happy, those customers will become brand ambassadors for your business. People talk about their experiences, and happy customers will encourage others to try your business. When those customers come in, keep them coming back with great rewards, and they will tell others, and so on.

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